Over the years we have found that the most effective way to engage with your audience is via social media and we focus heavily upon this channel. Utilised effectively social media can increase sales, secure contracts, provide a customer service platform and give you feedback straight from the horses mouth; your customers.
We create content that encourages customers to engage directly with your brand through social media. Content varies from videos, photos, blogs, podcasts to ebooks. With each industry being so unique, we undertake research to ensure the most effective content type for your industry is utilised.
Social networks serve as a great place to run competitions, launch promotions and showcase your content. This is where brands go viral and superstars are made.
A recipe for success
Success isn't measured purely on the quantity of followers that are gained each week but also from the number of meaningful interactions.
Whether they're replies, likes, comments, shares or re-tweets, these are all indications of a loyal following of people who are far more likely to purchase from you. We pride ourselves in massively increasing engagement rates, smashing targets and ensuring your business remains ahead of the curve.
The above is successfully accomplished by the following process:
Research, Strategy planning & Goal setting
We will spend time getting to know your business and industry in depth. Investigating your competitors and compiling what content and platforms are thriving. Every business is unique from the products or services sold, to the goals they set and the values they hold. That's why our services are tailor made and bespoke for your business' requirements.
A full research & social strategy document and content schedule will be created and provided outlining the most effective way to achieve this.
During this process we also investigate other areas where improvements can be made such as on your website, design consistency & quality, PPC, SEO and branding.
Working the strategy
Day to day management of your social media accounts, using agreed content developed from the initial research & strategy document. Consistently working on developing new content produced with your company's goals in mind, creating campaigns, competitions & promotions, news-jacking, exploiting trending topics, utilising influencers and keeping a close eye on local and industry specific announcements to stay ahead of the game.
Refining the strategy
At the beginning of each month, we take a look back at the previous month to see what performed well. We look at multiple factors including follower counts, interactions, profile views and website conversions to see how we can further improve the strategy and increase performance month on month.
This process is accompanied by weekly and monthly meetings with you to review progress and ensure we're all reading from the same page.
Not just a one trick pony
Social & content are a couple of cogs in a much larger marketing machine. Neglecting any other element can be the difference between going global or even staying afloat. We hold a wealth of experience in-house to cover every angle of your online marketing strategy; constructing a cohesive solution that works as one to yield the best possible results.
- Web Design
- Web Development
- Graphic Design
- Web & Social Monitoring
- Online store management
- Event planning & promotion